Marketing Research Objectives and marketing theory Essay

Marketing Research Objectives and marketing theory - Essay Example The simplest definition of marketing is however, the process of influencing consumer behaviour in a number of ways into purchasing a product according to a marketer’s agenda. The ways used to influence consumer behaviour vary but the commonality amongst all of them is to convey to the audience that the product is an object of necessity. Nowadays, communication of this sort is done between a marketer and its consumers through mediums such as advertising through the radio, print and the vibrant electronic media (Pride & Ferrell, 2011). Having had a general idea about the concept of marketing, in order to orchestrate it, marketers all around the world need to carry out some planning through researching to guide themselves and this is called marketing research. The American marketing association defines marketing research as being the means of creating a link between the consumer, customer, as well as public to the marketer with information which would enable him to identify marketing opportunities as well as issues, and lead towards making them more efficient and productive in every way (Malhotra, 2008). If this is so then it is understandable that in order to proceed towards conducting a marketing research a set of research objectives would be needed to make sure the effort is headed in the right direction (McDaniel & Gates, 1998); (Berkowitz, 2011)? The research objectives would and can be directly tailored according to the goal expected to be achieved through the process of the marketing research (McDaniel & Gates, 1998). If the aim of the marketing research by a marketer was to determine whether his food and drinks company for example should introduce a new ‘energy drink’, the research objectives of that specific marketing research campaign could be; Identify the differences between the tastes of the various drinks being offered by the competitors and compare them with their respective

God In You Essay Example | Topics and Well Written Essays - 2500 words

God In You - Essay Example Dreams illuminate our lives; however, the peaks are higher than the imagination. Jeremiah feels a great joy to participate in God’s work in the hearts and lives of people. God keeps his servants humble and saves them from temptation and self-centeredness. The devotion should be continuous and constant. The commitment is for life; and our dreams should be greater than our memories. When disciples worry about the future and ask to see the Father, Jesus answers that the Father dwells in Him and He is acting on his behalf. Jesus told his disciples that all his words, the miracles he accomplished and all deeds are God’s actions, not His. Jesus Explains that his presence is not necessary, God’s work will continue and that they may even have greater accomplishment than Him. He urges them to look in the future and not look back. Even though Jesus’ hint that his disciples can do greater work may be blasphemous, he invokes their beliefs and faith. In fact, the promi se of doing greater work is linked to the coming of the Holy Spirit. However, Jesus had to leave for the Holy Spirit to come, which he clearly explained to his disciples. Therefore Jesus’ crucifixion, then ascension, was followed by the pouring of the Holy Spirit that becomes the third part of the Trinity. Then Peter, filled with the Holy Spirit, said to them, â€Å"Rulers of the people and elders of Israel: If we this day are judged for a good deed done to a helpless man, by what means he has been made well, let it be known to you all, and to all the people of Israel, that by the name of Jesus Christ of Nazareth, whom you crucified, whom God raised from the dead, by Him this man stands here before you whole† (NKJV, Acts 4: 8-10). Jesus advocates the importance of the spiritual over the material and the eternal over the temporal. â€Å"Then Jesus, being filled with the

Enzyme used to break cell wall Essay Example for Free

Enzyme used to break cell wall Essay Aim To investigate the affect of Pectinase on the amount of juice produced from a stewed apple. I will investigate and explore the factors, which affect the rate at which juice is coming out of the stewed apple. There are many factors, which determine the rate at which reactions take place. The factors include temperature, concentration, surface area or pressure (if the substance is a gas) and a catalyst. However in this particular experiment I have chosen to investigate the rate of reaction when the concentration is the variable involved. Scientific Theories The theory of collisions Substances are made up particles. The particles in a particular substance can be atoms, ions or molecules. If two or more reactants collide with sufficient energy then a chemical reaction takes place producing a product. The particles must collide together hard enough to break the chemical bonds, kinetic energy is needed for this to occur. The initial energy or minimum energy that particles of reactants must have for them to react must have for them to react when they collide. The rate of reaction depends on how many reacting particles have this minimum energy. Heat is sometimes needed to start a reaction, which is referred to the activation energy. In many reactions often the products have less energy than the reactants. The more collisions and the harder the collisions between particles in a given time will result in the reaction speeding up. Temperature Faster collisions are only obtained by increasing the temperature. When the temperature is increased all the particles move quicker and collide more often. This will therefore speed up the rate of reaction. Surface Area (size of particles) If reactants are solid which is Magnesium in this particular experiment then if they are broken into smaller pieces this will increase the solids surface area. This will mean that the solution surrounding it in this case Hydrochloric acid will have more region to react on therefore creating more collisions between particles. This also will speed up the reaction. Concentration (or pressure if a gas) When a solution is made more concentrated which in this reaction will be to add more hydrochloric acid, which will mean there are more reactants to react with the magnesium therefore collisions are more likely. In gases though, increasing the pressure will mean the particles are more squashed up together consequently colliding more. This will speed up the rate of reaction. Catalyst This will speed up the reaction as it gives the reactants a surface to stick to where they can collide. Reactions only happen when particles collide with sufficient energy. From this theory as I am investigating the concentration of Pectinase we can say that if we increase the volume of Pectinase the rate at which the reaction takes place will increase, as the number of collision are more likely. Lock and Key Hypothesis Enzymes are substances that act as catalysts, in other words they increase the rate of reactions. Most enzymes are large protein molecules, with three-dimensional shapes. The substance with which the enzyme combines is known as the substrate. The reaction takes place on the surface of the enzyme called the active site. Enzyme molecules are usually very much larger than their substrates. The precise shape of the active site is important because it is complimentary to the shape of the substrate molecule, which fits into the active site, which is known as the lock and key mechanism. In this particular experiment the active site of the enzyme has a specific shape for the Pectin, which only it can fit into. The substrate is the pectin and the enzyme is the pectinase. In this specific experiment, we can say that if we increase the volume of Pectinase (the enzyme) the rate at which the pectin interacts with the active site of the enzyme will increase, therefore the rate at which the juice comes out of the stewed apple will also increase. Enzyme Activity 0i C 45i C Enzymes are usually damaged by temperatures above about 45i c, and as the graph shows, their activity drops off sharply when the temperature gets too high. Preliminary Work. In class we have performed a similar experiment involving the rate at which juice comes out of a stewed apple. However this time there were only two stewed apples, one solution contained the enzyme pectinase and the other without it. From doing this experiment, I found that the solution with Pectinase clearly produced more juice at a faster rate, than the solution without Pectinase. This proves that enzymes will greatly increase the rate of formation of the product. From doing that experiment I learnt a lot of things, which I would have to change in my final experiment, for example a more accurate measuring cylinder. Prediction. I predict that if I double the concentration of Pectinase, the rate at which the juice comes out of the stewed apple will also double. And the reaction time will be cut in half. This is because as the volumes of Pectinase will increases therefore there will be more Pectin interacting with the active site of Pectinase, therefore more cell walls will be breaking and more juice will be produced. Also, because of the simple concept that before particles can react they must collide, therefore there will be more particles in a smaller volume therefore collision between particles will be more likely and consequently the reaction will speed up. I can also predict that if I half the concentration of Pectinase, this will also half the rate at which the reaction takes place and the time taken for the reaction to take place will double. This is because the decreased number of particles also means that the chance of collision will also reduce. Therefore the time taken for the cell wall in the apple to break will decrease and result in less juice being produced over a certain period of time. I also predict that the amount 0of juice produced will be proportional to the time. Apparatus Pectinase (enzyme used to break cell wall) 4 100cmi beakers 10cmi measuring cylinder Stewed Apples (chopped up) Filer paper Water Stop- clock (to record the amount of juice being produced) Scale (used to measure the mass of the steed apples) Funnel Syringe Variables The variable, which will be changed in this experiment to alter the rate of reaction, is concentration. At least five readings are needed in order to draw a graph and to have significant amount of results, to prove he prediction. The concentration of Pectinase will change, as water will be added to dilute it. The total volume of Pectinase and water in each experiment will always be 5cmi making it a fair test. The table below shows the different concentrations used in the experiment Concentration of Pectinase Concentration of Water 5cmi 0cmi 4cmi 1cmi 3cmi 2cmi 2cmi 3cmi 1cmi 4cmi 0cmi 5cmi Plan The apparatus will firstly be collected and set up. The stewed apple will be weighed in a 100cmi beaker. The volume of Pectinase and water will be taken out of the container using a syringe. The Pectinase and water will be measured using a measuring cylinder (10cmi)

Leadership Challenge Moving To Leadership Business Essay

Leadership Challenge Moving To Leadership Business Essay Everyone in their professional career usually starts their career from bottom and work to reach at top of the career ladder. During the course of professional career, individuals become proficient in work, gain respect from the whole management and eventually becomes a valued member of the organization. On getting promoted as a leader of that same team within which we have been working with so far certainly is an advantageous offering however coupled with several problems and challenges. However, being promoted within the same team is advantageous up to a certain extent as that individual would be aware about the policies and procedures and working environment as well as expected problems often encountered by the team, individual would also face several challenges while leading a team. The problems and challenges arise in a sense that when other employees who have been working for a longer duration than that of the individual being promoted and possess more experience might feel that they actually deserve the promotional hike. Also, problems arise owing to the assertiveness often expressed in meetings and words by the individual. Consequently, individuals being offered promotional hikes and promotional offerings entail to gain respect from the team and getting the things done without thinking that the power or authority has been moved to individuals head. Additionally, several things are ought to consider to smoothen the transition process of promotion. Primarily individual has to stop beating head and applaud on promotion as dynamics of the team are changed to a large extent and individual have to embrace the changed circumstances. Another key initiative is to show explicit value and support and listening to other team members ideas to even the process of promotional transition (Case Studies). Case II: Leadership Challenge: Juggling Cultures Several cases of bi-diversity are common in the Middle East with subject of leadership of women at workplace. Government is certainly putting in tremendous efforts towards recognition of women in the society and inclusiveness in different sectors of the economy. It is the key requirement of organizations to incorporate flexibility in corporate cultures in order to respect and consider individual needs. While comparing with the scenario in western countries, it is required in Arab countries to broach such issues within the cultural sensitivities and tradition and culture. In large organizations, it has been determined that they are in a better profitable state and quarter attributing to success while having female employees in senior leadership. Moreover having female executives in senior leadership leads to bringing of new perspectives as well as new innovative ideas. In the context of the case organization, the officials contemplate in selection of male executive over female executive for arranging deals with Saudi Arabian clients. The environment in Saudi Arabian organizations is inflexible characterized by male biased talent management systems and culture. Throwing light on the case situation, it would be effectual to select a male executive over female executive owing to the conservative biased system prevailing across Arabian countries. The selection and choice of male executive is justified to comply with the conservative and male dominated organizations and clients (Case Studies). Case III: What Leadership Characteristics Does Reuben Mark Possess? Reuben Mark professional accomplishments are legendary who is considered as a niche player for almost all the time of his career in one of the most valuable companies operating across the globe, especially in terms of market capitalization. Colgate-Palmolive is a leading consumer goods company serving in two hundred countries across the globe. Several business organizations would strive to achieve level of success and aspire to achieve a competitive edge likewise of Colgate-Palmolive. The case is primarily digging out the management style of Reuben Mark and his management and leadership style. Mark the leader possesses dynamic personality whose genius and innovation contributed successfully towards the growth of the company. Being one of the prominent leaders in the market and entire corporate world, Marks leadership style can be visualized as with tremendous clarity. Reuben Mark is certainly a willful and driven leader and the products and services directed under his supervision have raised the development and commercialization of brand in the market. At the same time, the leadership style of Ruben Mark has been intensely focused with strong commitment and confidence in taking risky leaps. Mark is also considered as a charismatic that has successfully solicited employee legions as well as customers in the relentless pursuit of his ambitions and aspirations. The exclusive style of leadership has also helped the company to shape the unique and powerful culture within the environment owing to his seemingly constructive behaviors (Case Studies). Case IV: Leadership Challenge: The In-Group Applicant Individuals hired through employee referrals tend to have a longer duration of association with the company in comparison than those of individuals hired through other methods of recruitment. Today, employers of business organizations try to determine the effectiveness of employee referrals and compare with other hiring methods. At the time of hiring, several factors are taken into consideration pertains to determine effectiveness such as overall hiring costs, performance of employees, employee retention rate. They tend to ponder these key aspects to narrow the field of best pool of candidates. Also, the current and existing staff gets benefitted by an incoming of lucrative salaries packages and recognition they get at the time of every hiring on their recommendation. In the context of the business case, the manager faces a contemplating situation of hiring an assistant manager on the basis of strong reference by his office manager. The office manager recommends the name of one of his family members for the job and the one is effectively suitable for the offered job profile. With an aim to get his family member into the job, the office manager tries to convince his manager to not to take risk with other outsider/stranger becoming his assistant. He sees this opportunity to build strong relationship with the company and is therefore motivated to refer to his family member. Recruiting talent in todays competitive market is certainly a difficult and tedious job and therefore employee referral program has been seen as an effective strategy to hire new employees (Case Studies). Case V: Leadership in Action: The Caring Dictator: Understanding and embracing a team is the main talent of a leader who is essentially thinking out in a creative manner and whose style of leading is based on his or her strengths. The best leaders of the industry allow leaders to emerge as reach to the top premier position in their professional career ladder. In todays fast paced world and competitive era, it has been determined that best leaders are ones those who bring out and build best leaders and not the best followers. The traditional military kind of leadership style is no longer proven to be effective. Nowadays, the leadership is more to be executed in a dynamic way depending on changing circumstances and changing needs of the team. At times, it takes the way of coaching; sometimes it is executed as visionary and is therefore termed as situational. In the context of the business case, Jack Hartnett is more of an affilitative leader who appears to rely on creation and building of emotional and companion bonds with other team members as well as subordinates. According to Jack Hartnett, if we sum up his vision in terms of leadership style, then it would be people come first. The affilitative style of Jack Hartnett has been proved to be highly successful during the times of relieving from stress and mental trauma, and even at the time building of trust. Jack Hartnett essentially put a greater reliance on praise and appreciation to foster performance (Case Studies). Case VI: Janine Bay of Ford Focuses on Interpersonal Skills: In todays competitive and changing times, leaders are mainly focusing on leveraging and utilizing their strengths and try to support and compensate their weaknesses to achieve organizational directives. Leaders are continually recognizing the significance of fact to concentrate and focus up on ones preeminent attributes and initiate efforts to compensate certain shortcomings and weaknesses coming their way to achieve greater success as well as positive self regard. The case study pertaining to Janine Bay, one of the top executives of a large corporation, Ford Motor Company articulates her journey so far in the professional career and how she managed to achieve zenith with her unique style of leadership. According to her insightful thoughts, an individual could not find recognizing his/her strengths a much difficult task in which they excel. The harder point is realizing out ones weakness. Another key fact of managing effectual leadership within a team is a teamwork that works like a fuel allowing people to achieve set and established directives. As per the views of Janine Bay, it is imperative to build an effective communication to members of the team group while allowing them to respond with innovative ideas and become a vital part of the visioning process. Appropriate communication as well as effective listening has been emerged as key components of undertaking successful leadership (Case Studies). PART II Based on your knowledge of the field of management and your personal definition of leadership, how are management and leadership similar or different? Write your answer after discussing it with a business leader. Leadership and Management are often seen as different terms by several people and terms have been even used interchangeably at workplaces. On the basis of personal experience gained from several field researches and scrutinizing industrial and organizational scenarios in todays competitive environment, a vast relationship can be established between management and leadership. Particularly, it has been observed that management requires good leadership styles which mean effective management is carried out with the support of effective leadership. For instance, at times when managers in large organizations are required to persuade his team members to his point and his view to facts, it is then handled out and managed effectively with the use of mixed leadership skills. Both goes hand in hand as the main focus of the manager here would be to be a good leader in the team who is able to manipulate and influence others views and decisions, ultimately involved effective dealing with people. An encounter with the business leader, who is the successful entrepreneur operating well in the area of fast food restaurants in the Emirate of Dubai has resulted in the emerge of several surprising and astonishing facts in the area of leadership and management. On having a formal meeting and discussion with him, it was essentially determined that an individual could be a great leader and an individual could also be a great manager, only the difference being that both the area requires a slightly differential set of skills and competencies. Where management is resulting in producing order and consistency in the process of operations and flow of work, leadership is resulting in change and movement up to a certain level within the process. The management in any organization includes a vast array of activities such as planning and budgeting, setting of agendas, preparation of timetables, allocation of resources, setting of rules and procedures, hiring, organizing, problem solving as well as taking corrective actions spontaneously. Leadership on the hand requires an individual to set direction, clarify the big picture and prepare strategies, communication of goals and responsibilities, alignment of tasks, seeking commitment, building teams, motivating peers and subordinates, and satisfy unmet needs and wants. As it has already been mentioned above that both leadership and management goes hand in hand, both the fields certainly requires human skills, conceptual skills and technical skills. Also, with the closing of discussion with the fast food business owner promoting healthy and happy lifestyles, he stressed on the fact that leadership is certainly required to set a new direction in the business like for example in their business targeting a new customer segment would require an individual leader to take an initiative to lead the team of members to conduct market research. At the same time, this requires effective management skills by the individual to plan and organize about the financial resources, time constraints, staff required etc. Indeed, there is no end to overlap of leadership and management.

Mind Control :: essays research papers

It is possible to control your mental and physical well being by controlling your thoughts and emotions. This is true for the following reasons. First, people can change the environment they are in and the people they are surrounded by in order to change their mood. Second, we are aware of what makes us sad and what makes us happy, so that enables us to control our emotions.   Ã‚  Ã‚  Ã‚  Ã‚  Many people are aware of their emotions, whether that is happy or sad. We have become accustomed to these emotions and understand what we need to do in order to change the way we are feeling. When people experience many different situations, whether they are uncomfortable or excited, they become familiar to being able to adapt or leave the situation and completely change their attitude when entering another. When we feel sad, we have different ways of cheering ourselves up. Some just relax while others will play a sport to run or play off the stress they hold. We all have our individual ways to changes our attitudes and perspectives towards different situations. We all have become familiar with our personalities so we are able to control our emotions and thoughts, which makes up our mental well being.   Ã‚  Ã‚  Ã‚  Ã‚  We are well aware of what makes us sad and what makes us happy, so that enables us to control our emotions. Everyone has grown accustomed and familiar with Ortiz 2 their emotions. We have been able to do studies to determine what can change our moods. Most people have great control over their emotions, and so doing certain things assists us by helping change our mood. People have come to the conclusion that â€Å"there are many number if things you can do to brighten your spirits and pull yourself out of a mood rut†. They suggest many different things such as watching a funny movie, which can put you in a high spirits and make you cheerful. Another suggestion is to play happier role because the roles you play tend to become a reality. â€Å"Since lights affect your moods, especially the absence of light in the winter, you should surround yourself with plenty of bright light†. And there are more, listening to music and talking to your friends are great ways to brighten a mood.

My Strengths and Weaknesses as a Writer Essay -- Writing an Essay

The art of writing is a complex and difficult process. Proper writing requires careful planning, revision, and proofreading. Throughout the past semester, the quality of my writing has evolved significantly. At first, I struggled with the separation of different types of paragraphs, and I found writing them laborious. Constant practice, however, has eliminated many of my original difficulties, and helped to inspire confidence in my skills. As a collegiate writer, my strength lies in my clear understanding of the fundamentals of writing, while my primary weakness is proofreading my own work. During the transition from a high school writer to a collegiate writer, my strength at understanding the basic principles of good writing has remained consistent. I grasp the ...

Internship in an Investment Bank Essay

Internship is a system of on-the-job training for white-collar jobs. It is a work related learning experience for individuals who wish to develop hands on work experience in a certain occupational field. Most internship is temporary assignments. As such my intern too was temporary for a period of one month. My association with Goldman Sachs was during my semester vacation. To me internship is to combine theory with practical work experience. As such my intern period was of great help in that sense. Generally the objectives of internships are: * Develop skills in the application of theory to practical work situation. * Aptitude test for a particular career. * Develop and pursue business ethics. * Increase on the sense of responsibility. * Opportunity to understand informal organizational interrelationships. * Enhance employment opportunities * Develop skills and techniques directly applicable to their careers. * Provides inside exposure to the structure, operations and decision process within the organization without a commitment to a permanent employer. Some of the obvious advantages an internship offers include strengthening written and oral skills, helping to make contacts to gain future employment, to enhance and strengthen the intern’s resume. Gain an increased awareness of skills, attributes, personal qualities and values. Guides a student to find out what it is to like to work in a business environment. However duties which aren’t structured either not enough to do or random office work or nothing to do with the supposed internship may result in just a waste of time and valuable resources. Sometimes the intern may not have enough time to learn the nuances of the industry and no proper guide or a mentor to guide the individual through the process. It may also result as a burden financially and mentally. About Goldman Sachs History 1869–1930 Goldman Sachs was founded in New York in 1869 by the German-born Marcus Goldman. The company made a name for itself pioneering the use of commercial paper for entrepreneurs and was invited to join the New York Stock Exchange (NYSE) in 1896. In the early 20th century, On December 4, 1928, it launched the Goldman Sachs Trading Corp. a closed-end fund. 1930–1980 In 1930, Sidney Weinberg assumed the role of senior partner and shifted Goldman’s focus away from trading and towards investment banking. It was Weinberg’s actions that helped to restore some of Goldman’s tarnished reputation. On the back of Weinberg, Goldman was lead advisor on the Ford Motor Company’s IPO in 1956, which at the time was a major coup on Wall Street. Under Weinberg’s reign the firm also started an investment research division and a municipal bond department. It also was at this time that the firm became an early innovator in risk arbitrage. 1980–1999 On November 16, 1981, the firm made a move by acquiring J. Aron & Company, a commodities trading firm which merged with the Fixed Income division to become known as Fixed Income, Currencies, and Commodities. J. Aron was a player in the coffee and gold markets, and the current CEO of Goldman, Lloyd Blankfein, joined the firm as a result of this merger. In 1986, the firm formed Goldman Sachs Asset Management, which manages the majority of its mutual funds and hedge funds today. Since 1999 One of the largest events in the firm’s history was its own IPO in 1999. The decision to go public was one that the partners debated for decades. In the end, Goldman decided to offer a small portion of the company to the public, with some 48% still held by the partnership pool 22% of the company was held by non-partner employees, and 18% was held by retired Goldman partners. Goldman Sachs Overview The Goldman Sachs Group, Inc. is an American multinational bulge bracket investment banking and securities firm that engages in global investment banking, securities, investment management, and other financial services primarily with institutional clients. Goldman Sachs was founded in 1869 and is headquartered at 200 West Street in the Lower Manhattan area of New York City, with additional offices in international financial centers. The firm provides mergers and acquisitions advice, underwriting services, asset management, and prime brokerage to its clients, which include corporations, governments and individuals. The firm also engages in market making and private equity deals, and is a primary dealer in the United States Treasury security market. It is recognized as one of the most prestigious investment banks in the world. As of 2009, Goldman Sachs employed 31,701 people worldwide.Goldman Sachs is divided into three businesses units: * Investment Banking * Trading and Principal Investments * Asset Management and Securities Services Investment banking Investment banking is divided into two divisions and includes Financial Advisory (mergers and acquisitions, investitures, corporate defense activities, restructuring and spin-offs) and Underwriting (public offerings and private placements of equity, equity-related and debt instruments). Goldman Sachs is one of the leading M&A advisory firms, often topping the league tables in terms of transaction size. The firm gained a reputation as a white knight in the mergers and acquisitions sector by advising clients on how to avoid hostile takeovers, moves generally viewed as unfriendly to shareholders of targeted companies. Goldman Sachs, for a long time during the 1980s, was the only major investment bank with a strict policy against helping to initiate a hostile takeover, which increased the firm’s reputation immensely among sitting management teams at the time. The investment banking segment accounts for around 17 percent of Goldman Sachs’ revenues. The firm has been involved in brokering deals to privatize major highways by selling them to foreign investors, in addition to advising state and local governments – including Indiana, Texas, and Chicago – on privatization projects. Trading and principal investments Trading and Principal Investments is the largest of the three segments, and is the company’s profit center. The segment is divided into four divisions and includes: * Fixed Income – The trading of interest rate and credit products, mortgage-backed securities, insurance-linked securities and structured and derivative products * Currency and Commodities – The trading of currencies and commodities * Equities – The trading of equities, equity derivatives, structured products, options, and futures contracts * Principal Investments – merchant banking investments and funds This segment consists of the revenues and profit gained from the Bank’s trading activities, both on behalf of its clients known as flow trading and for its own account known as proprietary trading. Most trading done by Goldman is not speculative, but rather an attempt to profit from bid-ask spreads in the process of acting as a market maker. On average, around 68 percent of Goldma n’s revenues and profits are derived from trading. Asset Management and Securities Services As the name suggests, the firm’s Asset Management and Securities Services segment is divided into two components: Asset Management and Securities Services. The Asset Management division provides investment advisory and financial planning services and offers investment products (primarily through separately managed accounts and commingled vehicles) across all major asset classes to a diverse group of institutions and individuals worldwide. The unit primarily generates revenues in the form of management and incentive fees. The Securities Services division provides clearing, financing, custody, securities lending, and reporting services to institutional clients, including hedge funds, mutual funds, and pension funds. The division generates revenues primarily in the form of interest rate spreads or fees. About Operations Division Operations is at the core of Goldman Sachs. For every trade agreed, every new product launched or market entered, every transaction completed, it is Operations that enables business to flow. Operations is a dynamic, multi-faceted division that partners with all areas of the firm to deliver banking, sales and trading and asset management capabilities to clients around the world. In addition, Operations provides essential risk management and control, preserving and enhancing the firm’s assets and its reputation. The Operations division represents approximately 14% of the firm, with more than 4,500 employees across the globe. Operations spans across all product lines and markets where business is conducted. Each area of business offers diverse opportunities that leverage a common core skill set. While there may be a group that interests you, it is not necessary to identify the group you would like to join when applying. †¢Clearing Operations provides clearing, execution and custody services for all major trading products across 75 exchanges. Our goal is to deliver superior client service, broad product offering and scalable technology to our global client base and franchise trading businesses, while minimizing operational risk. Our clients include hedge funds, asset managers, governments, corporates, broker dealers, Goldman Sachs franchise traders, other professional investors and market markers. †¢Derivatives Operations is responsible for ensuring efficient and accurate transaction processing across a broad range of products. Generally, the products supported are complex instruments that require close alignment with the business. A key focus for the organization is establishing strong risk management procedures and controls to ensure the firm and our clients are properly protected. Derivatives Operations is at the forefront of shaping and driving change in the industry with the ultimate aim of delivering greater accuracy, control and efficiency for our clients and our business. †¢Investment Management Operations delivers asset management and wealth management capabilities to clients around the world. We are a multi-faceted group that partners with all areas of the Investment Management Division to support evolving markets and business requirements. Alongside that vital service delivery role, Investment Management Operations provides essential risk management and control. †¢Liquidity & Collateral Operations (LCO) manages the operational elements for daily funding and liquidity of the firm, oversees the firm’s payment strategy and overall cash flows and positions, and also performs key functions related to counterparty risk management, client transparency, and product and pricing data. In addition to the traditional line functions, LCO is home to Operations Technology Strategy and Reference Data Strategy, both of which focus on strategic process and technology solutions for the division and often the broader firm. †¢Regulatory & Tax Operations is responsible for over 500 non-financial reporting and monitoring functions to over 400 regulators and exchanges. The group enhances the firm’s regulatory and tax transaction and position data and operational controls and develops best practices and standards for processing, infrastructure, and change management. The group aims to leverage expertise consistently across regions and entities in order to demonstrate supervision to regulators and provide efficiency, data accuracy, and transparency around controls. †¢Risk & Control Operations supports the firm by ensuring the integrity of books and records, assessing regulatory requirements, and interfacing with regulators frequently. In addition, the group provides the firm with critical control indicators that assess economic, regulatory, and operational risks, while providing oversight of the Operations Division Risk Framework. †¢Securities Operations supports the Securities, Investment Management and Investment Banking Divisions of the firm. This group manages key relationships for the bank and infrastructure providers, on boarding of institutional and prime brokerage clients, and assists in the coordination of issuance of new financial product. Work Done and Experience I did my summer internship in the Operations Division of Goldman Sachs. My project was primarily based on corporate card reconciliation process. Being an intern to the office, there was a lot to be learnt and a lot more to be implemented, but the people at GS were really accommodating and willing to give the interns the required space and time. Goldman Sachs has, a completely flat organizational structure and everyone is very helpful and you can reach out to almost anyone and he/she will be more than willing to help. The Program is very efficiently carried out and there’s a lot to learn. The firm has its own In-House University where there are innumerable courses on Financial Markets, Corporate Finance, Investment Banking that we needed to learn from. Everything you do and suggest mostly goes into Production i.e. LIVE so obviously you will be having a hands-on experience on things which are actually going to be implemented. All things said, there is deadline within which the work needs to be done. Goldman Sachs was a good shot to achieve out of this internship – improved Problem Solving, Industrial Exposure, Understanding of Financial Markets. At Goldman Sachs, everyone is encouraged to take on more responsibility and stretch themselves. People are very professional and are always there to help when needed. This makes it a fun place to work even though the nature of work is very challenging.